Your business is made simpler by the best landing page builder, and it has a short learning curve. Without employing a development team, you can create and publish a high-converting landing page in a matter of hours. These builders are simple to use and available to everyone thanks to their drag-and-drop capabilities and connectors.

Landing pages are single-page websites with a particular goal in mind, such as advertising a product or encouraging visitors to subscribe to your newsletter. They practically serve as interactive web flyers or business cards for you or your company. Particularly, using landing pages is an excellent approach to target various client segments with relevant content.

If you utilize the best landing page builder tools, creating a whole website can be a time-consuming process, but developing a fantastic landing page can be simple and quick. You may complete it in a matter of hours using one of these best landing page builders.

6 Best Landing Page Builder Tools

The distinctions between single-page websites, landing pages, and even single pages on bigger websites are hazy. In general, a landing page provides specific information to visitors about the product or service you offer and has a single call to action (CTA) that encourages them to take action, such as signing up for your newsletter, contacting you by phone, or buying your new eBook. In contrast, a single-page website is less focused and merely presents standard website content. Landing pages allow you to collect leads and deliver tailored messaging to particular audiences, which is a terrific approach to customize your marketing efforts.

About Best Landing Page Builder

So what characteristics does the best landing page builder or a free landing page builder software have? Here is the answer:

  • apps that let you create one-page websites with minimal code that are simple to update and personalize. Using CSS to lay out your site should be an extra option, not something you must do to launch it.

  • a wide range of best landing page builder templates for popular ideas more templates are beneficial, but high-quality templates outperformed several outdated or dubious-looking websites. It should be simple to make changes to landing pages so that you don't have to start over every time.

  • a method to incorporate your preferred CTA, whether you want to use Mailchimp to gather email addresses, encourage clients to call your mobile phone, or have them buy your product there and then.

  • Some type of analytics so you can monitor the effectiveness of your marketing initiatives

  • the choice of using a unique domain for your website.

One last alert: in order to make our list, the best landing page builder tools had to be cost-effective, which meant that a higher price had to be supported by more specialized features. We will always recommend the less expensive website maker for business if you can obtain the same functionality for less money.

Best landing page builder for free: Carrd

One of the best landing page builders accessible is Carrd, and the majority of its essential features are free. To begin creating a page, you don't even need to have an account. Just go to the Carrd website, choose a theme, and start working. You must register when you're ready to save or publish your website.

It's quite simple to get started with Carrd. The majority of editing tools are easy to use. When you click an image block, a sidebar where you may upload a new picture and enter an alt text and link appears. The fact that you can't edit text inline (you must click the text and then edit it in the sidebar) makes editing text a little complex, but it does allow Markdown formatting for an easy way to change the look of your article. Although it takes some getting accustomed to, the rest of this best landing page builder software is so simple to use that it isn't a big obstacle.

One of Carrd's advantages is that its themes have rather limited layout options. Although you can arrange items in columns so they appear next to one another, you cannot randomly place photographs throughout the page. Your text typically appears in blocks one after the other. A headline, some text, an image, and a contact form are all included in this free landing page builder.

Price: $9/year for Pro Lite, which unlocked more templates, and was free for three sites with rudimentary capabilities. To access advanced features like embeds, forms, custom domains, and Google Analytics, you must have the $19/year Pro Standard plan.

Best landing page builder for MQL signups: ConvertKit

ConvertKit is the best choice if you want to use the best landing page builder to start an email newsletter. It's made for content creators like writers, bloggers, singers, YouTubers, and other people who want to make money from what they do, but it can also be used by anyone who wants to grow their email list.

The free plan from ConvertKit is an excellent place to start, but if you're serious about creating your email, you should think about buying the Creator plan (starting at $15/month). This best landing page builder allows you to combine ConvertKit with other applications and build pre-scheduled email sequences for new subscribers.

Price: 200 contacts are free in this website creator for business; the Creator plan, which allows you to handle more than 300 contacts and adds automation tools, starts at $15/month.

Best Landing Page Builder Tools

Best landing page builder on a budget: Unbounce

Many of the best landing page builders are designed for internet entrepreneurs and other people whose primary mode of business is online. On the other hand, Unbounce has a lot to offer owners of small, offline businesses like dentists, attorneys, and plumbers.

Unbounce is only for people who are making real money from their leads because it costs $90/month for up to 500 conversions (which can be as little as people downloading your app, filling out a form, or subscribing to your newsletter) and 20,000 unique visitors. If that's not you, you should look into some Unbounce alternatives. As soon as you log in, the top of the screen will show you how far you are from your plan's restrictions.

You have two options for creating your landing pages with this best website builder: either the drag-and-drop Classic Builder or the brand-new, AI-powered Smart Builder (though it's currently in beta).

The drag-and-drop Classic builder is rather capable and functions similarly to most other builders. Create a template, rearrange the elements, add your content, and finish. On the other hand, the Smart Builder prompts you with a question about the purpose of the page and then generates a layout based on your responses. Then, you can make changes by including other sections and apps or eliminating the one that was suggested. Actually, using this best landing page builder is rather pleasant.

Additionally, a built-in AI copy-generating feature uses a brief description of your company to automatically complete the page with text. Although your results may vary depending on how generic you want your material to be, it works fairly well.

With so many settings and features, Unbounce has a challenging learning curve in becoming the best landing page builder. It will take more time to set up a landing page and a few versions with the proper conversion information than simply post something on Carrd. However, if you're willing to put in the work, Unbounce's features could make it worthwhile.

Price: For up to 500 conversions, 20,000 monthly visitors, and one custom domain, the Launch plan in this best webpage builder starts at $90 per month.

Mobile-first best landing page builder: Swipe Pages

Like all the other applications on this list, Swipe Pages can be featured as one of the reliable best landing page builders. You begin with a template, edit it according to your requirements using a simple drag-and-drop builder, and then direct visitors to your CTA, which could be to subscribe to a newsletter or make a purchase. A/B testing, dynamic text substitution, and all the other capabilities we'd anticipate from the best landing page builder app are available on higher levels. But Swipe Pages is in a class by itself when it comes to mobile landing pages.

You may make mobile slides that are swipeable for visitors on smartphones and tablets with this best landing page builder. They essentially swipe their way through content that is more akin to an Instagram post than a page. When using a mobile device, engaging with a landing page comes much more naturally. (Swipe Pages also provides support for landing pages hosted by Google AMP that similarly directly target Google Ad traffic.)

The best part of this online webpage builder is that you can design a standard landing page for computer users while diverting all mobile visitors to a collection of Mobile Slides, each of which can be A/B tested to determine which version has the highest conversion rates. It's a fantastic method for serving the ideal landing page at the ideal moment.

Price: For the Startup plan, prices start at $39.

Best landing page builder for e-commerce: Leadpages

Want a launch page where customers can discover and purchase your goods all in one location? You can get both of them with Leadpages' tools.

Starting with a templates, you can alter one element while the rest of the page fades out when you click on something on the landing page design. Each item has a few settings in a floating panel next to it, allowing you to easily alter the appearance of things. This best landing page builder is proven to be the most reliable to use while creating content, especially if you don't know much about coding.

Use the widgets and page options in the left sidebar to add videos, photos, forms, and other content in a unique way. If you own a restaurant or use Calendly to plan your time, you can even incorporate a booking form from that service. You can add pre-styled blocks of content like an about section, a plan to price, or a distinctive call to action from the Sections menu. If you already know how you want your website to look but need the tools to make it simple, this website maker for business is incredibly helpful.

A checkout form can then be added to your landing page if you have a Pro or above plan. Drag the Checkout box from the Widgets sidebar to add a payment form to your page after adding a Stripe account to handle payments. It's one of the simplest ways to create a store with just one product, which is why there aren't many reliable Leadpages alternatives.

Price: The Standard package for one site starts at $49 per month.

Best landing page builder overall

Best landing page builder overall: NinjaSites

On our list of top-rated online website builders, NinjaSites ranks in the top place. This is due to the fact that it is the best landing page builder that enables you to rapidly and efficiently create professional business websites. All of the aforementioned features are also included, such as pre-made and editable templates, a built-in editor, drag and drop webpage builder the registration and upkeep of unique domain names, SEO management, etc.

Regardless of prior coding skills, anyone may use this best landing page builder. It comes with more than 30 additional applications that are beneficial for the expansion of your business for a very reasonable price because it is a part of the 500apps suite. For all the reasons listed above, as well as for how easy it is to use and since the features assist you as your business expands and the needs of your website change, this best landing page builder is ideal for small and business owners.

Price: NinjaSites comes as part of an infinity suite with 50+ apps at a flat rate of $14.99 per month with no caps or tiers.

Conclusion

If you truly only want to create a single-page marketing website with a clear CTA, the best landing page builders are a terrific solution. You're better off creating your own website, even if it's just a single page at first, if you know you'll want to extend it in the near future to a full website or perhaps an online store. In addition to that, NinjaSites by 500apps is the top choice of most businesses and individuals to build landing pages as well as dynamic websites with its robust features and highly affordable rates.

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