Thanks to today's digital age, a business's face can, more often than not, be found on the internet. It comes in the form of a website, and your brand, voice, and everything about your business should be reflected on your website.

That said, not all websites are created equal, and some are just plain better than others. That's why when you are busy designing your website, you should be aware of the things you can do to ensure it is the best it can be!

With that in mind, a great way to ensure your website design is great is to know the common mistakes other companies make with their websites that hurt the design. Let's talk about these common mistakes to help you avoid them:

Mistake 1. Showcasing A Lousy Picture

It's said that a picture is worth a thousand words, and as marketers, we've heard that often. But what if we were to tell you that one picture is worth a thousand leads?

Seeing as most companies utilize their websites as a way to showcase their products, services, and brand. It makes sense, but it doesn't drive new leads. We recommend using high-quality photos on your website. If you do it right, it can motivate people to learn further about what you have to offer, causing them to take action—signing up for your newsletter, purchasing your products, etc.

Then, you can follow up on them via email, phone, or a few other mediums of your choice.

Mistake 2. Not Using A Call-To-Action

Every piece of content you put up on your website should be a call to action. What we mean by that is that it should have an objective and try to get the visitor to take action.

When someone lands on your website, he or she shouldn't be left thinking, "What now?" You should make your goal clear, whether you are trying to sell a product or get the visitor to sign up for your newsletter.

Mistake 3. Not Thinking About Mobile

Use Webpage Builder to create responsive web pages.Websites When you're designing a website, you're not designing it just for desktop users. You're designing it for mobile phones, too. Remember, mobile is the future, and it is absolutely everywhere. If you don't design your website with mobile in mind, you'll definitely soon regret it.

So, with that said, make sure the mobile version of your website is optimal. If not, people likely won't trust you and will look elsewhere where they can have a better mobile experience, especially if they're using their mobile devices to surf the internet.

Mistake 4. Not Adding A Blog

Your website is your first impression, and you only have one chance to make that positive first impression. A big aspect of your first impressions comes straight from your blog! Now, what happens if you don't have a blog? People will have negative impressions of you. They'll think you're untrustworthy and will leave you, sometimes for good.

So, make sure you have a blog, and also make sure your blog is updated frequently. All your content should be well-written and should cover topics relevant to your niche.

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Mistake 5. Not Implementing SEO Strategies

Did you know that studies show that over half of people search for local businesses on Google before visiting a store? In fact, the majority of this same audience said they never made it to the store after seeing it in the search results.

What does this tell you? It should tell you that it's time you implemented SEO Strategies on your website.

SEO strategies are strategies that help build a website that is ranked higher on search engines like Google, Bing, and Yahoo. If you do it right with Built-in SEO tool, your website can receive massive amounts of traffic and, even more importantly, you'll get massive numbers of leads.

Mistake 6: Not Using Video

Video is a great way to convince people to visit your website and convert them into leads and customers. Here's why: A video on your website is believable, so it is much more likely for people to trust you. Also, think of a video as a bunch of images put together to make things look like they're moving. As you know how the saying goes, you can safely assume they work like pictures, but on a whole new level!

Then, you have the added bonus of being able to add in a call-to-action in the video, which can make all the difference in the world to your lead generation efforts.

Conclusion

The internet has changed things. It's made us rethink the way we do business and how we market. As a result, it's important to remember that the way you market online is different than the way you market offline. You must be judicious in your use of your website and, most importantly, ensure that you're not making any of the mistakes we've mentioned above!

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