One of the most important aspects of any small business looking to grow is landing pages. They're more than just your go-to blogging page or social media account. Landing pages are where the juicy stuff happens, namely the conversion of prospects into customers!

Unfortunately, if landing pages were easy to make, everyone would be successful. Why? Customers are smart people. They know you're there to get their email, money, and more, and they will only give it to those that are deserving!

With that said, let's talk more about landing pages to help you get the most out of them:

What Is A Landing Page?

Landing pages are pages on your website that are specifically designed to convert a visitor into a customer. They often have a specific goal in mind, whether it's to get someone to sign up for your email list, purchase a product, or even get them to subscribe to a service.

Landing page elements can be anything from a call-to-action, text, images, and even video. They're designed to be as frictionless as possible in order to get your visitors to take the action you want them to take.

What Triggers An Action On A Landing Page?

Sometimes, it's just content. Your visitors might be interested in what you have to say and enjoy your blog content enough to make the leap.

Other times, it's an offer. Your visitors might get a discount or a special price. It might even be that they get a free trial. Either way, your visitors are much more likely to take the action you want them to take when there's something on the line.

How Do I Create An Excellent Landing Page?

Landing pages are not difficult to make. All you have to do is create a new page on your website, add the elements we'll talk about, and then publish it. But, if you want to get the most out of landing pages, you simply need to follow some simple tips.

1. Make Sure Your Call-To-Action (CTA) Is Clear And Scannable

You might have heard the saying "above the fold," and it basically refers to the top of whatever you're reading. It's a reference to the idea that you have to put your most important content above the fold (or top) of the document or article so that the vast majority of people can see it.

In the case of landing pages, there's a big chance that your visitors are only going to scan the page, so make sure your CTA is clear and scannable. That means that it's placed at the top of the page, and it's big and bold.

2. Ensure That The Button Is Big And Bold

The same goes for the button that's going to be your CTA. This is the main thing that you want your visitors to click on to take action.

In order to ensure they do click the button, you have to make sure that it's big and bold. Don't make it hard to find or hard to click, as that will only demotivate your visitors to take action.

3. Don't Use Too Many Words In Your Copy

One common mistake that people make is using too many words. You might have a great offer or a reason why your visitors should be interested in what you're offering, but you have to keep it short.

Remember, people are quick to judge a page, and if they see nothing but a pile of words on your landing page, they'll quickly leave. As such, keep your words to a minimum and only ever include vital information that your visitors need to know! Making it catchy and informative is what you want to do to ensure your visitors quickly understand what you want them to do.

4. Keep Things As Simple As Possible

The more features you include on your , the more complicated things become. Keep it as simple as possible. You want to get someone to take any action, not read a novel.

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Think about how much time a visitor will spend on your Landing Page. The less complicated things are, the better, as the simpler your page is, the fewer the obstacles barring your visitor's journey to becoming your customer!

Conclusion

Creating landing pages for your business is one of the best ways to get more sales, more traffic, and more leads. However, if you don't do it right, you'll end up with a big fat zero. Don't let that be you! Stick to the four tips that we've mentioned, and you're sure to have better results than you ever would have otherwise.

If you need help with creating your landing pages, then feel free to reach out to landing page professionals to help you create the best one possible!

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